Put simply, the headline on your page determines whether people will even bother to read the rest of your page.
It’s not easy to tell which headlines will convert well just by looking at them – but finding a good headline can easily double (or more) the response to your offer.
However, if you’re like most marketers, you probably don’t bother testing different headlines on any of your pages. It’s just too much hassle! Now though I’d like to tell you about a really easy way to test different headlines.
3 Easy Steps To An Optimized Headline
1. Upload the special WP Headline Pro plugin to your blog
2. Come up with a few different headlines for your offer, then enter them into the plugin Settings menu.
3. Modify your sales page (or squeeze page) – replacing the existing headline with the special text %%headline%%